01
CAREER DEVELOPMENT
My career - a masterplan
or a free ride?
Jobs I enjoyed most were those that I asked for. Jobs I was picked for taught me a lot, but I cannot say it was the best time of my life. How much of our professional careers do we plan? How much of it is due to external forces? Every week I meet exceptional people with who we share career experience and plans. Several common themes come out of it:
It is good to have a plan, understand own capabilities and limitations, know the type of people and organizations we want around us.
Make your own choices - raise hand and ask, rather than wait to be picked.
Professional life is a long one and there is always time for move. Flexibility and open mind help. To the extent, we shall enjoy free rides and follow the stream.
04
DEVELOP MENTOR
Having a mentor or using professional support helps plan and execute.
Service brings many benefits to your company. We will show you why it is important for you to actively manage your installed base (IB) and benefit from service entitlement built up over years.
Compared to new products, selling services to existing customers delivers higher margins and steady cash flow, it also supports new product sales in the future. While new products typically sell with a contribution margin (CM) below 20 %, service delivers CM over 40 %. It significantly contributes to the profit.
Service requires less effort and has a shorter cycle. The expansion through the installed base is a scalable process. With an accelerated start and minimum viable product (your service offering), service expansion and further development can be financed with the revenue stream coming from the program.
Service has an impact on customer experience and loyalty. It is of tremendous value for customers to have partners available in critical situations. Service solves urgent problems and is valued accordingly. It builds trust and loyalty.
Service promotes acceptance and helps customers maximize their value from existing products and systems.
Customers need help with digital transformation.
Operationally, service differs substantially from new products.
PLANNING
RESOURCES
PERSPECTIVE
TRANSFER OF OWNERSHIP
HOW CAN YOU MASTER
THESE CHALLENGES?